DIY PR: 8 Public Relations Solutions for Small Businesses
By Sara Angeles, BusinessNewsDaily Staff Writer
Public relations is key to any successful business venture. For budget-conscious small businesses, however, hiring a PR firm is out of the question. What’s a resource-strapped business owner to do? Take the do-it-yourself route, of course. But DIY doesn’t always mean effective. To help you get the most of your self-launched PR campaigns, here are eight DIY PR resources you shouldn’t miss.
SMALL BUSINESS PRESS RELEASE GUIDELINES
29 Press Release Examples From The Pros
Writing a great press release can be intimidating if you’ve never done one before. What should you say? How should you format it? What’s important to include and what should you always avoid? Keep reading for our tips and 28 real live press release examples from other professionals.
SMALL BUSINESS MEDIA RELATIONS
Getting Press: Here’s 14 PR Tips For Brands & Small Business
By Josh Ochs
It’s not easy running a business. You have to produce a quality product, find new customers, provide impressive customer service and then, (when things go right) you need to market your success stories.
We set out to get tips from PR professionals at over a dozen companies and asked them to share some of their best public relations tips they use to get press for their company and/or clients.
What are new ways that brands and small businesses are getting publicity?
SMALL BUSINESS CRISIS MANAGEMENT
Why Should a Small Business Have a Crisis Management Strategy?
Not only is British Petroleum responsible for an oil leak in the Gulf of Mexico that threatens the ecosystem of the Gulf States, but its CEO, Tony Hayward, has come off looking less than sympathetic. His comments throughout the crisis have indicated a lack of seriousness about this very important issue.
Whether BP could have handled the oil disaster differently or done something more to stop it will be determined in the weeks to come. But the communication that the company has had about the issue with the public and the media have been less than stellar.
PUBLIC RELATIONS SERVICE
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Contact us today for a free PR program proposal designed to help you reach you target audience, publicize you competitive strengths and secure exposure for your brand. — this is key to getting marketplace attention.